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David Ritter is a managing director

Drug stores are positioned to meet new beauty needs

Drug stores are positioned to meet new beauty needs

As the world emerges from several years of “pandemic living,” there are profound changes in customer preferences and purchasing behaviors on the horizon. These trends will have transformative, lasting impacts on the drug store beauty market. While some pandemic-induced trends, like buy online pick up in store (BOPIS) and ultra-fast delivery, appear to be here