IRVINE, Calif., and STAMFORD, Conn. — Sales and marketing firm Advantage Solutions is buying retail and brand marketing specialist Daymon Worldwide. Financial terms of the transaction weren’t disclosed. Under the agreement, Daymon will continue to operate as a separate legal entity at its Stamford, Conn., headquarters. Advantage and Daymon said they will form the only
Even with all the data and analytics tools available, getting a bead on today’s consumer isn’t easy. Mobile devices and apps, beacons, digital marketing, evolving store formats, ship-to-store, lifestyle-focused customer rewards, changing behaviors in health care and diet, chip-based payment cards, personalization, etc., etc. have turned retailing on its ear. And it’s only going to
STAMFORD, Conn. — Jim Holbrook has been appointed as chief executive officer at Daymon Worldwide, succeeding Carla Cooper, who is retiring. The consumables retail marketing firm said Thursday that Holbrook is slated to take the helm as CEO on Sept. 1. He also will join Daymon’s board of directors. “Daymon is one of the great
The year 2014 will be remembered as one of discovery about the power of niche and exclusive beauty brands at retailers in the United States, and that momentum will increase well into the future. Global retailers long ago recognized the potential for creating differentiation and loyalty with consumers through their own brands. The potential for
Many beauty mavens have fond memories of some of their first product experiments. When we were eager tweens or teens, lip balm, nail polish and fragranced body splashes and sprays were some of the first products most of our mothers let us try. The next step was experimenting with facial masks at sleepovers or slumber
