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digital marketing

Digital marketing should top the priority list

Digital marketing should top the priority list

Marketing is among those operations undergoing a fundamental change in the digital world. Today’s consumer has materially different expectations about how she wants to buy products and services and about how she expects companies to market them to her. In such a dynamic environment, chain drug store executives need to make digital marketing a priority.

Coty buys digital marketing specialist Beamly

Coty buys digital marketing specialist Beamly

NEW YORK — Coty Inc. has gone the acquisition route to boost its digital engagement capabilities. The beauty care company this week unveiled a deal to acquire Beamly, a digital marketing firm based in New York and London. Terms of the agreement weren’t disclosed. Beamly specializes in driving audience growth and engagement for consumer brands across

Social media influential in shaping customer experience

Consumer-centricity in retailing is often cloaked in words about putting the consumer at the center of our business, but what will happen when consumers are the focal point of their own business? The use of social media changes the dynamic and puts consumers at the core of their own brand. Bad customer experiences, often the

Chains need to go beyond multichannel, omnichannel

Many retailers today are immersed in building multichannel capabilities. The multichannel wave has led to many good initiatives, making it easier for customers to interact with retailers across distinct channels, including fast-growing mobile channels. For example, A.T. Kearney’s Future Role of Stores research indicates that although 92% of retail sales still occur via traditional channels,