digital shopping channels

Beacon technology making its mark

Beacon technology making its mark

This holiday shopping season has seen another upsurge in consumer purchases via digital shopping channels, especially mobile. A key driver behind that trend is increased use of and response to beacon technology. One tech provider, Venice, Calif.-based inMarket Media, said its beacon platform — spurred by the rising use of mobile shopping — influenced $14.5

Tech putting shoppers in driver’s seat

Tech putting shoppers in driver’s seat

The days of retailers calling the shots are gone; technology has put the customer in charge, said longtime retail analyst/consultant Walter Loeb. In a column for Forbes on Tuesday, Loeb said retailers are undergoing a transition in which they now must meet the needs of specific customers rather than interacting with consumers on a market