digital shopping channels Archives - CDR

Beacon technology making its mark

December 16, 2016 by CDR Blog and Chain Drug Review beacon technology, digital shopping channels, inMarket Media, mobile shopping, Todd Dipaola CDR Blog

This holiday shopping season has seen another upsurge in consumer purchases via digital shopping channels, especially mobile. A key driver behind that trend is increased use of and response to beacon technology. One tech provider, Venice, Calif.-based inMarket Media, said its beacon platform — spurred by the rising use of mobile shopping — influenced $14.5

Tech putting shoppers in driver’s seat

August 9, 2016 by CDR Blog and Chain Drug Review digital shopping channels, Jet.com, omnichannel retailing, Walmart, Walter Loeb CDR Blog

The days of retailers calling the shots are gone; technology has put the customer in charge, said longtime retail analyst/consultant Walter Loeb. In a column for Forbes on Tuesday, Loeb said retailers are undergoing a transition in which they now must meet the needs of specific customers rather than interacting with consumers on a market