DigitasLBi Archives - CDR – Chain Drug Review

CVS names de Greve chief marketing officer

July 6, 2015 by Mark Baumgartner and Chain Drug Review chief marketing officer, CVS Health, CVS/pharmacy, DigitasLBi, Helena Foulkes 2015, Issue 07-06-2015, Issues, News

WOONSOCKET, R.I. — CVS Health has hired Norman de Greve as its chief marketing officer, effective July 15. De Greve joins CVS from DigitasLBi, where for the past year he served as head of the company’s Boston-Detroit region. DigitasLBi bills itself as “a global marketing and technology agency that transforms businesses for the digital age.”

CVS Health hires chief marketing officer

June 23, 2015 by Chain Drug Review and Chain Drug Review chief marketing officer, CVS Health, DigitasLBi, Helena Foulkes, Norman de Greve Business, Featured Articles, Leading Headlines, Retail News

WOONSOCKET, R.I. — Norman de Greve has been named as chief marketing officer at CVS Health. CVS said Tuesday that de Greve, president of the Boston and Detroit offices of marketing and technology agency DigitasLBi, is slated to start in the new post on July 15. In the role, de Greve will oversee marketing strategy