IRI launches CPG Demand Index Forecasts on COVID-19 dashboard
CHICAGO — IRI has announced to launch of IRI CPG Demand Index Forecasts, a proprietary, fully automated forecasting solution that anticipates consumer demand at multiple time intervals through the end of 2021. The solution projects the impact of complex, interdependent factors on consumer demand, including pandemic persistence, lifestyle shifts, in-home versus out-of-home consumption patterns, consumer
