PP_1170x120_10-25-21

Dr. Michael Haydock

IBM predicts strong holiday shopping season

IBM predicts strong holiday shopping season

ARMONK, N.Y. — With retailers gearing up for Black Friday and Cyber Monday, IBM’s 2018 Holiday Retail Forecast (indicates this shopping season could be a win in many segments, with a 4.83% year-over-year growth seen across the industry this year. A number of factors are expected to drive the increase and provide reason for retailer optimism: Consumer