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Drew Barrymore

Garnier Whole Blends announces Drew Barrymore as Brand Ambassador

Garnier Whole Blends announces Drew Barrymore as Brand Ambassador

NEW YORK — Drew Barrymore and the beauty brand Garnier have co-created a pioneering new campaign, set to create real buzz for the brand’s latest Whole Blend’s Sulfate Free haircare range. After discovering Barrymore was an authentic fan of Whole Blends on Instagram, Garnier joined forces with the Hollywood sweetheart. For the first time ever, the

Exclusive, niche brands loom large in beauty mix

Exclusive, niche brands loom large in beauty mix

The year 2014 will be remembered as one of discovery about the power of niche and exclusive beauty brands at retailers in the United States, and that momentum will increase well into the future. Global retailers long ago recognized the potential for creating differentiation and loyalty with consumers through their own brands. The potential for