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Dror Feldheim

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

NEW YORK — Building on the enduring strength of the Trax-Nielsen alliance, Nielsen  and Trax, the leading provider of computer vision solutions for retail, Tuesday announced three new offerings that will enhance shelf insight visibility and advance the way U.S. manufacturers and retailers use computer vision technology. Nielsen and Trax, alongside sales and marketing service