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drug store merchandise mix

Drug chains need to regain control of shelf space

Drug chains need to regain control of shelf space

Once upon a time, the basic drug store merchandise mix was a simple affair, a half-dozen major brands in each product category, a handful of popular sizes, a small assortment of line extensions. No longer. Today’s drug store shelves are crammed with both major and supplementary brands. Indeed, sometimes off-brands dominate. Line extensions sometimes dominate.