e.l.f. Cosmetics Archives - CDR

E.l.f. Beauty thrives with social, multichannel strategies

November 11, 2016 by Chain Drug Review E.l.f. Beauty, e.l.f. Cosmetics, Tarang Amin Business, Leading Headlines, Supplier News

OAKLAND, Calif. — E.l.f. Beauty Inc. cites its strong social media presence and multichannel approach as key factors behind its robust sales growth. The cosmetics and beauty care company late Thursday reported an 11% year-over-year sales gain to $56.3 million for the third quarter and a 22% rise to $153.1 million for the nine months

E.l.f. Cosmetics brushes no longer use animal hair

March 8, 2016 by Chain Drug Review e.l.f. brushes, e.l.f. Cosmetics, Erin Daley, Kathy Guillermo, PETA Supplier News

OAKLAND, Calif. — E.l.f. Cosmetics has ended its use of animal hair in all of its makeup brushes. The beauty care brand said Tuesday that the change involves its more than 50 styles of brushes, which have now been switched to superior synthetic bristles. According to e.l.f., the change was made with “strong collaboration” between