SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has named Wayne Bennett as senior vice president of retail. ECRM said Thursday that Bennett will assume his new role on Aug. 2. He joins ECRM after 20 years at Drug Store News, most recently as group publisher and managing director of live health events. “Bennett’s business
NEW YORK — ECRM has been sold by BV Investment Partners to private equity firm Snow Phipps Group. Financial terms of the agreement, announced Thursday, weren’t disclosed. BV Investment Partners had acquired ECRM in July 2013, at which time Greg Farrar joined ECRM as chief executive officer. Solon, Ohio-based ECRM facilitates category-specific buying and selling
Mike Wolf, senior director and DMM of advanced care at Walgreens, moderated a roundtable discussion at the recent ECRM Home Health Care EPPS in Dallas that focused on how retailers and manufacturers can partner to optimize the consumer experience in-store. “The big emerging theme was really around balancing the retail packaging with education and a
BIRMINGHAM, Ala. — At its recent EPPS event here devoted to specialty pharmacy, ECRM hosted seven special educational sessions called Thought Interaction Pods, including one on the role of personal device data in improving medication adherence. John Giannouris, vice president of pharmacy services at ValueCentric, an Orchard Park, N.Y.-based data management specialist focused on the
SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has gone live with the ECRM Content Gateway, a platform designed to provide buyers, sellers, marketers and merchandisers of consumer packaged goods (CPG) and health care products and services with information to help them better compete. ECRM said Monday that the Content Gateway includes case studies, company profiles,
DEERFIELD, Ill. — Selling into a retail chain as large as Walgreens can be a formidable challenge for even the largest supplier, let alone a fledgling player. To help smooth the path, Shannon Curtin, Walgreens’ group vice president and general merchandise manager for beauty and personal care, recently offered a primer on how to partner
SOLON, Ohio – Efficient Collaborative Retail Marketing has tapped retail and consumer packaged goods data sales and business development veteran Jennifer Zannelli to serve as senior vice president of sales for ECRM Data. Zannelli will lead strategic sales initiatives for the unit and will help develop new products and services. “Jennifer’s background in retail and
SOLON, Ohio — Next month, Efficient Collaborative Retail Marketing (ECRM) plans to air a supplier webcast on beauty care and personal care featuring Walgreens executive Shannon Curtin. Curtin, who serves as group vice president and general merchandise manager for beauty and personal care at Walgreens, will focus on strategies and tools that suppliers can use
SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has acquired PressCamp, a media meet manufacturer event business focused on the cycling industry, from Lifeboat Events LLC. Financial terms of the agreement weren’t disclosed. ECRM said Tuesday that with the acquisition, Lifeboat Events founder Lance Camisasca will join ECRM as vice president of sports, a newly
