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Edgewell Personal Care

Banana Boat adds to sun care line up

Banana Boat adds to sun care line up

SHELTON, Conn. — One of the key factors powering the sun care products market is the growing multifunctionality of almost such products as well as the number of formats they are available in. Christina Saikus, senior brand manager for Banana Boat at Edgewell Personal Care says sunscreens are being offered in a variety of formats,

Schick Hydro to debut “Locker Room Talk” webisode series

Schick Hydro to debut “Locker Room Talk” webisode series

SHELTON, Conn. —  Schick Hydro announces “Locker Room Talk”, a new webisode series hosted by basketball star and mental health advocate, Kevin Love. The series consists of an initial trailer featuring Love, followed by three episodes in which Love interviews iconic guests, including the greatest living swimmer, Michael Phelps, basketball legend, Paul Pierce, and Love’s friend and teammate, Channing Frye. Love

Schick Hydro announces “The Man I Am” advertising campaign

Schick Hydro announces “The Man I Am” advertising campaign

SHELTON, Conn. — Schick Hydro rolls out the brand’s new “The Man I Am” integrated advertising campaign across digital and social media channels. As modern masculinity evolves and expands, the brand has chosen to create a purpose-led campaign and celebrate men who express themselves, on their own terms. This timely collection of creative work reflects the

Hawaiian Tropic rolls out new sun care products

Hawaiian Tropic rolls out new sun care products

SHELTON, Conn. — Hawaiian Tropic has upped the game for total-body sun care by releasing Hawaiian Tropic Antioxidant Plus and new Silk Hydration Weightless After Sun. Together, the products provide benefits for during and after sun exposure, while leaving skin feeling nourished. Antioxidant Plus gives skin a boost by infusing green tea extract in addition

Banana Boat rolls out new sunscreen line

Banana Boat rolls out new sunscreen line

SHELTON, Conn. — Edgewell Personal Care announced today the availability of their newest innovation, Banana Boat Simply Protect Sunscreen, and the expansion of their sunscreen stick portfolio in mass, grocery and drug retailers nationwide. The new Banana Boat Simply Protect products are said to be formulated with 25% fewer ingredients, are made without oxybenzone or

Edgewell Personal Care to buy Jack Black men’s brand

Edgewell Personal Care to buy Jack Black men’s brand

ST. LOUIS — Edgewell Personal Care plans to acquire Jack Black LLC, a maker of luxury men’s grooming and skin care products. Financial terms of the transaction weren’t disclosed. Carrollton, Texas-based Jack Black, founded in 200o, offers a full range of men’s beauty and personal care products, including skin care, body care, shaving, hair care, fragrances, razors and gift

Edgewell unveils Schick Intuition f.a.b. two-way razor

Edgewell unveils Schick Intuition f.a.b. two-way razor

 ST. LOUIS — Edgewell Personal Care said it has achieved a first in women’s shaving with the launch of the Schick Intuition f.a.b. bidirectional razor. Announced Tuesday, the Schick Intuition f.a.b. sports cartridges with bidirectional blades, enabling women to shave forwards and backwards — hence the “f.a.b.” in the product’s name — without lifting the

Edgewell Personal Care names Mekhail as Americas VP

Edgewell Personal Care names Mekhail as Americas VP

ST. LOUIS — Adel Mekhail has been appointed vice president for the Americas at Edgewell Personal Care. Edgewell said Mekhail’s new role encompasses commercial functions for North America and Latin America. Previously, he served as vice president and general manager for the company’s private brands group as well as vice president for Latin America. Mekhail

Banana Boat launches new multi-benefit sunscreens

Banana Boat launches new multi-benefit sunscreens

SHELTON, Conn. — Edgewell Personal Care has rolled out two new Banana Boat sunscreen lines to drug store and supermarket retailers nationwide. Edgewell said the new formulations — Banana Boat Dry Balance Sunscreen Lotion and Clear UltraMist and Banana Boat Kids Sport Sunscreen Lotion and Lotion Spray with PowerStay Technology — feature include the brand’s seven-conditions

Edgewell Personal Care buys Bulldog Skincare

Edgewell Personal Care buys Bulldog Skincare

ST. LOUIS — Edgewell Personal Care Co. has acquired Bulldog Skincare Holdings Ltd., a London-based maker of men’s grooming and skin care products. Financial terms of the transaction weren’t disclosed. In announcing the deal late Tuesday, Edgewell said Bulldog adds to its product roster the combination of a cutting-edge brand with a global reach in

P&G’s Gillette files suit against Edgewell Personal Care

P&G’s Gillette files suit against Edgewell Personal Care

NEW YORK — Edgewell Personal Care has denied charges in a patent infringement and false advertising lawsuit filed by shaving products rival Gillette Co., a subsidiary of Procter & Gamble Co. P&G said Tuesday that through Gillette it filed suit against Edgewell in U.S. District Court in the Southern District of New York. Focusing on

Hawaiian Tropic expands sun care lineup

Hawaiian Tropic expands sun care lineup

SHELTON, Conn. — Edgewell Personal Care has introduced Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer. Both products are designed not just to protect skin from the sun but also to feel more comfortable when putting them on. The latest offering in the Silk Hydration line,

Edgewell executive chairman Klein to retire

Edgewell executive chairman Klein to retire

ST. LOUIS — Ward Klein is slated to retire as executive chairman of Edgewell Personal Care Co. this summer and be succeeded by David Hatfield, president and chief executive officer. Edgewell said Friday that Klein will step down on July 6, with Hatfield becoming chairman and retaining his position as president and CEO. R. David

Banana Boat launches SunComfort Lotion Sunscreen

Banana Boat launches SunComfort Lotion Sunscreen

SHELTON, Conn. — Banana Boat has rolled out its new SunComfort Lotion Sunscreen to drug, supermarket and mass retailers nationwide. Edgewell Personal Care said the new sunscreen completes its SunComfort product line, providing safe and effective SPF protection, water resistance of up to 80 minutes and added benefits, including the ability for sand to be