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Efficient Collaborative Retail Marketing

ECRM honors chains for merchandising prowess

ECRM honors chains for merchandising prowess

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) is turning the spotlight on nine food, drug and mass retailers with Merchant Team of the Year awards. ECRM said the awards, its second annual, are being presented to the chains for their excellence in sourcing, merchandising and supplier collaboration. This year’s winners span 10 categories across

ECRM introduces prestige beauty session

ECRM introduces prestige beauty session

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has launched the Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS). ECRM said late Monday that the new EPPS focuses on prestige, masstige and indie cosmetics, fragrance and beauty brands and was developed to connect suppliers in these categories with buyers at department, specialty and

ECRM tabs Bennett as retail senior VP

ECRM tabs Bennett as retail senior VP

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has named Wayne Bennett as senior vice president of retail. ECRM said Thursday that Bennett will assume his new role on Aug. 2. He joins ECRM after 20 years at Drug Store News, most recently as group publisher and managing director of live health events. “Bennett’s business

ECRM sold to investment firm Snow Phipps

ECRM sold to investment firm Snow Phipps

NEW YORK — ECRM has been sold by BV Investment Partners to private equity firm Snow Phipps Group. Financial terms of the agreement, announced Thursday, weren’t disclosed. BV Investment Partners had acquired ECRM in July 2013, at which time Greg Farrar joined ECRM as chief executive officer. Solon, Ohio-based ECRM facilitates category-specific buying and selling

ECRM launches Content Gateway

ECRM launches Content Gateway

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has gone live with the ECRM Content Gateway, a platform designed to provide buyers, sellers, marketers and merchandisers of consumer packaged goods (CPG) and health care products and services with information to help them better compete. ECRM said Monday that the Content Gateway includes case studies, company profiles,