PLMA_1170x120_5-28-21

Emily Rowe

Customers have changed, and so must retail pharmacy

Customers have changed, and so must retail pharmacy

The COVID-19 crisis has undoubtedly changed customer behavior, from how people pay to what they buy. But how has the pandemic specifically affected pharmacy customers? Kearney’s pharmacy customer survey from early fall 2020 reveals that COVID-era customers have new ways of shopping, evolving preferences for obtaining prescriptions and increased expectations of their pharmacies. As the