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Ferrero USA

Tic Tac’s new campaign asks people to embrace lighthearted moments

Tic Tac’s new campaign asks people to embrace lighthearted moments

PARSIPPANY, N.J. — Tic Tac’s newest campaign, Open Up, launched this week with the premiere of a humorous television commercial which introduces a new brand persona, Mr. Tic Tac. The globally produced ad, adapted for the U.S. market by Tic Tac’s creative agency Laundry Service, is a 30-second spot which encourages viewers to Open Up with

Nestlé to sell U.S. candy business to Ferrero for $2.8B

Nestlé to sell U.S. candy business to Ferrero for $2.8B

VEVEY, Switzerland — Food and beverage giant Nestlé is selling its U.S. confectionery business to Italy-based Ferrero Group for $2.8 billion (U.S.) in cash. With the acquisition the Nestlé U.S. candy business, announced Tuesday, Ferrero will become the third-largest confectionery company in the U.S. market. The move will add more than 20 American brands to

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