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General Data Protection Regulations (GDPR)

Data agency: a missing link for consumer power

Data agency: a missing link for consumer power

Ironic as it seems, thanks to questions surrounding ownership and privacy, big data is, in some respects, proving to be the rising tide that sinks all boats. Every day consumers throw a collective potential fortune in personal data out the digital window. Even worse, retailers and consumer packaged goods companies, some of the largest beneficiaries