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General Mills

General Mills goes big with smallest cereals yet

General Mills goes big with smallest cereals yet

MINNEAPOLIS — General Mills is introducing new itty-bitty innovation with minis cereals. These teeny versions of fan favorites pack the crunchy, bowl-full of wonderful and sometimes colorful into an entirely new mini-fied breakfast experience with Trix, REESE’S PUFFS and Cinnamon Toast Crunch. The new Cinnamon Toast Crunch, Trix and REESE’S PUFFS Minis are said make

Nestlé Waters names Yumi Clevenger-Lee as VP and CMO

Nestlé Waters names Yumi Clevenger-Lee as VP and CMO

STAMFORD, Conn. —  Nestlé Waters North America (NWNA)  announced that Yumi Clevenger-Lee has been named vice president and chief marketing officer, effective August 1. Clevenger-Lee is a seasoned and visionary marketer with a history of taking a consumer-centric approach toward developing products and campaigns. Her experience includes product innovation, reinventing brands through purpose, developing engaging campaigns and creating new

General Mills realigns global organization

General Mills realigns global organization

MINNEAPOLIS — General Mills has unveiled a new global organizational structure that eliminates a key international post and will result in hundreds of job cuts. The food company said Monday that it’s dropping the position of international chief operating officer. The move comes following the June promotion of Jeff Harmening to president and COO, which

General Mills names Harmening as president, COO

General Mills names Harmening as president, COO

MINNEAPOLIS — General Mills has promoted Jeffrey Harmening to president and chief operating officer. The food company said Thursday that Harmening, currently executive vice president and COO, will add the president’s title effective July 1 and continue to report to chairman and chief executive officer Ken Powell. Plans call for Harmening’s successor to be announced

General Mills rolls out cereals free of artifical flavors, colors

General Mills rolls out cereals free of artifical flavors, colors

MINNEAPOLIS — General Mills is releasing its first wave of new cereal recipes under its effort to remove artificial flavors and colors from artificial sources from all of its cereals by the end of 2017. The food company said Tuesday that the seven cereals — Trix, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted

General Mills buys EPIC Provisions

General Mills buys EPIC Provisions

MINNEAPOLIS — General Mills Inc. has acquired EPIC Provisions, a premium meat snacks company based in Austin, Texas. Terms of the agreement weren’t disclosed. Plans call for EPIC to operate under General Mills’ Annie’s business and remain in its Austin headquarters. According to General Mills, the original EPIC meat, fruit and nut bar was a

General Mills cereals to remove artificial flavors, colors

General Mills cereals to remove artificial flavors, colors

MINNEAPOLIS — Over the next couple of years, General Mills plans to remove artificial flavors and colors from artificial sources from the rest of its cereals. The company said Monday that more than 60% of its cereals — such as Cinnamon Toast Crunch and Original Cheerios — are already without artificial flavors and colors from

Yoplait reduces sugar in original yogurt

Yoplait reduces sugar in original yogurt

MINNEAPOLIS — General Mills has reduced the sugar in each single-serve cup of its Yoplait Original line of yogurts by 25%. The food company said Monday that Yoplait is backing up the move with a taste guarantee for Yoplait Original with reduced sugar. Any unsatisfied customer can mail in their Yoplait Original receipt to receive a refund. General Mills