BOSTON — Gillette announced the roll out of King C. Gillette, a new brand offering the complete range of tools and products any man needs to help him perfect his facial hair style and grooming regimen at home. Inspired by more than 115 years of innovation and grooming experience, the line gives a nod to
BOSTON — This week, Gillette launched the SkinGuard razor, its latest product innovation with new technology that addresses the unmet needs of men who suffer from skin sensitivity and are seeking a razor designed to stop irritation. Gillette SkinGuard is a clinically-proven razor designed for sensitive skin, and features new SkinGuard technology between the blades.
BOSTON — In January, Gillette plans to roll out eight men’s and women’s shaving and grooming solutions that the brand calls its “most comprehensive innovation bundle ever.” The Procter & Gamble brand said Gillette’s 2018 product lineup include the first cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3
BOSTON — Gillette has launched a three-month pilot for Treo, described as the first-ever assisted shaving razor. The Procter & Gamble shaving brand this week invited U.S. and U.K. consumers to request a product sample at the new GilletteTreo.com website. The Gillette Treo assisted shaving razor has been engineered to provide control, safety and comfort.
BOSTON — Every guy knows that buying shaving blades is not only a hassle but expensive, which helps to explain the rise of shave clubs. Now Gillette, which has its own club, has made buying blades even more convenient — and less costly. Through Gillette On Demand, its new direct-to-consumer online service, the company offers
BOSTON — Gillette said it’s bringing women a higher level of shaving comfort with its new Venus ComfortGlide razors. The Procter & Gamble shaving brand said Gillette Venus ComfortGlide razors sport flexible moisture bars to glide seamlessly over and into every curve of a woman’s body, providing a high degree of comfort without sacrificing a
BOSTON — Gillette has released special edition gift packs of men’s shaving products as part of its global campaign with Lucasfilm’s upcoming movie “Rogue One: A Star Wars Story.” The four gift packs, announced Tuesday, come in three product combinations with packaging that sports images from the film. Two of the packs, each bearing different
NEW YORK — Edgewell Personal Care has denied charges in a patent infringement and false advertising lawsuit filed by shaving products rival Gillette Co., a subsidiary of Procter & Gamble Co. P&G said Tuesday that through Gillette it filed suit against Edgewell in U.S. District Court in the Southern District of New York. Focusing on
BOSTON — Olympic gold medal gymnast Gabby Douglas has signed up as a brand ambassador this summer for Gillette’s Venus women’s shaving brand. Gillette said Wednesday that it’s teaming up with Douglas as she attempts to defend her gold medal title at the Rio 2016 Olympic Games and become the first gymnast to win back-to-back,
BOSTON — Gillette is promoting its new Fusion ProShield razor by spotlighting the protection provided by NFL offensive lineman. In the lead-up to Super Bowl 50 in the San Francisco Bay Area, the Procter & Gamble Co. shaving brand has teamed up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of
BOSTON — Gillette aims to deliver more value to men — and earn their loyalty — with the launch of the free Gillette Shave Club for men, which provides a range of grooming information, a chance to win new prizes and perks, and an enhanced subscription shopping experience. The Procter & Gamble men’s shaving brand