COLORADO SPRINGS, Colo. — A resource tool originally designed to help Global Market Development Center (GMDC) members track and understand marketplace data has been upgraded to provide a more intuitive user experience and deeper levels of analytics. The updated GM Hierarchy was launched on Wednesday by GMDC in partnership with Nielsen and Retail Insights LLC.
COLORADO SPRINGS, Colo. — The Global Market Development Center (GMDC) and Nielsen have refreshed their proprietary GMDC/Nielsen General Merchandise Hierarchy data set. GMDC said Wednesday that the research provides a detailed look at GM category sales and trends in the food and drug channels, as well as across all retail channels. The GM Hierarchy reports data from more than 12,900