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GM Hierarchy

Data tracking tool for GMDC members gets upgrade

Data tracking tool for GMDC members gets upgrade

COLORADO SPRINGS, Colo. — A resource tool originally designed to help Global Market Development Center (GMDC) members track and understand marketplace data has been upgraded to provide a more intuitive user experience and deeper levels of analytics. The updated GM Hierarchy was launched on Wednesday by GMDC in partnership with Nielsen and Retail Insights LLC.

GMDC, Nielsen release new GM Hierarchy data

GMDC, Nielsen release new GM Hierarchy data

COLORADO SPRINGS, Colo. — The Global Market Development Center (GMDC) and Nielsen have refreshed their proprietary GMDC/Nielsen General Merchandise Hierarchy data set. GMDC said Wednesday that the research provides a detailed look at GM category sales and trends in the food and drug channels, as well as across all retail channels. The GM Hierarchy reports data from more than 12,900