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Google Cloud

Google Cloud and RB team to build consumer engagement

Google Cloud and RB team to build consumer engagement

LONDON — Google Cloud announced Tuesday a collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation. The alliance, which is a result of RB’s multi-year digital transformation, will see Google Cloud unify the company’s extensive data landscape, building new capabilities around

Google Cloud offers more personalized experience for Procter & Gamble consumers

Google Cloud offers more personalized experience for Procter & Gamble consumers

SUNNYVALE, Calif. — Google Cloud said on Tuesday that Procter & Gamble (P&G) selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new

Trax announces partnership with Google Cloud to digitize retail stores

Trax announces partnership with Google Cloud to digitize retail stores

NEW YORK —  Trax, a leading provider of computer vision solutions for retail, and Google Cloud have partnered to bring Trax’s breakthrough image recognition and machine learning capability to retail stores, allowing retailers to take advantage of real-time shelf insights at unprecedented speed and scale. Trax’s Retail Watch on Google Cloud Platform uses Trax industry-leading image recognition engines and Trax Shelfie Cameras –