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greeting cards

Hallmark study says consumers seek more than “likes”

Hallmark study says consumers seek more than “likes”

KANSAS CITY — In an era when people are seemingly in touch twenty-four seven via smart phones and social media, a new study by Hallmark shows people crave more authentic, meaningful connections to friends and loved ones. Consumers surveyed said in the digital age greeting cards offer a more impactful and meaningful touchpoint in relationships. Surprisingly,

Hallmark helps retailers increase profitability of the virtual basket

Hallmark helps retailers increase profitability of the virtual basket

KANSAS CITY – Hallmark is partnering with retailers to drive profitability by bringing the greeting card aisle to the online marketplace. This focus on delivering new and innovative solutions comes at a time when the grocery industry is experiencing growth in online sales. A Food Marketing Institute-Nielsen report states that U.S. online grocery spending could

Hallmark named greeting card brand of the year

Hallmark named greeting card brand of the year

KANSAS CITY, Mo. — Hallmark has been named Greeting Card Brand of the Year in the Harris Poll EquiTrend Study for the seventh year in a row. Hallmark said it received the highest numerical equity score among greeting card brands included in the 2017 Harris Poll EquiTrend Study. A brand’s equity is determined by a calculation of familiarity,