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Greg Farrar

ECRM hires Savitch as SVP for international business development

ECRM hires Savitch as SVP for international business development

SOLON, Ohio – Efficient Collaborative Retail Marketing (ECRM) announced Thursday the hiring of industry veteran Eric Savitch as senior vice president, international business development, to lead ECRM’s efforts in growing its Trade Promotion Organization (TPO) segment. Savitch will be responsible for expanding ECRM’s existing TPO relationships and engaging new TPOs by developing a comprehensive program

ECRM acquires RangeMe to add discovery tools

ECRM acquires RangeMe to add discovery tools

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has acquired RangeMe, a San Francisco-based provider of an online platform that streamlines new product discovery between consumer packaged goods (CPG) suppliers and retailers. ECRM said Tuesday that San Francisco-based RangeMe will add scalability and bolster the technology foundation that it has developed over the past two

ECRM tabs Bennett as retail senior VP

ECRM tabs Bennett as retail senior VP

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has named Wayne Bennett as senior vice president of retail. ECRM said Thursday that Bennett will assume his new role on Aug. 2. He joins ECRM after 20 years at Drug Store News, most recently as group publisher and managing director of live health events. “Bennett’s business

ECRM sold to investment firm Snow Phipps

ECRM sold to investment firm Snow Phipps

NEW YORK — ECRM has been sold by BV Investment Partners to private equity firm Snow Phipps Group. Financial terms of the agreement, announced Thursday, weren’t disclosed. BV Investment Partners had acquired ECRM in July 2013, at which time Greg Farrar joined ECRM as chief executive officer. Solon, Ohio-based ECRM facilitates category-specific buying and selling

ECRM acquires media event company

SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has acquired PressCamp, a media meet manufacturer event business focused on the cycling industry, from Lifeboat Events LLC. Financial terms of the agreement weren’t disclosed. ECRM said Tuesday that with the acquisition, Lifeboat Events founder Lance Camisasca will join ECRM as vice president of sports, a newly