Mars Wrigley teams up with Marvel’s Avengers

NEWARK, N.J. — 5™ GUM, part of the global confectionery company Mars Wrigley, today announced a partnership with Square Enix and Crystal Dynamics to bring Marvel’s Avengers players a range of new and dynamic in-game content. 5 GUM is the worldwide exclusive gum partner of Square Enix and Crystal Dynamics for one of the highest-profile games