DARIEN, Conn. — The brilliant minds behind Zotos Professional is introducing a new hair care routine with Better Natured, a prestige brand from Henkel with naturally-derived formulations that are stylist-developed and tested that are said to deliver professional-level performance. Better Natured encourages consumers to embrace their inner artist and play with their hair. Tested in
ENGLEWOOD CLIFFS, N.J. — Suave has created Suave Professionals for Natural Hair with the help of 5,000 women with diverse natural hair types, styles and lifestyles. The range provides women with natural hair quality products that allow them to experiment without breaking the bank. The insight for developing Suave Professionals for Natural Hair was rooted in
NEW YORK — Garnier continues its expansion in the hair color sector with the introduction of the revolutionary new Virtual Shade Selector tool with ModiFace. Grounded in consumer research, Shade Selector assists hair color shoppers in finding their best hair color match using personalized technology. The top product-related purchase barrier to the at-home hair color category
LAS VEGAS — On a mission to liberate women from the inconvenience of cords, a new company, Lunata Hair is seeking to transform the hair care industry with its innovative wireless and portable styling products, including hair straighteners and curling wands. In a move to further bolster its position as an emerging leader in the beauty tech industry,
SAN ANTONIO — Nanogen, the U.K.’s No. 1 hair thickening brand, announces their partnership with H-E-B to bring their revolutionary Thickening Hair Fibres and select top-selling SKUs to select locations in Texas. Starting in January 2019, H-E-B customers will have direct access to the brand’s thinning hair solutions. “We know the US consumer is looking for
NEW YORK — Styling curly hair can be a trying challenge, and one aspect of the natural hair movement that people fail to mention is all the work that goes into maintaining curls, coils and spirals. SheaMoisture’s new Coconut Custard Make It Last Wash N’ Go collection offers a solution featuring a layered system to help achieve a
LOS ANGELES — John Frieda Hair Care and brand ambassador Camila Mendes launched the new Day 2 Revival collection at an intimate event in Los Angeles over the weekend. The collection, specially formulated to bring unwashed, second day hair back to life, was shared with a select group of digital influencers and media at a Friendsgiving dinner
NEW YORK — Carol’s Daughter has expanded its hair care lineup with the new Rhassoul Clay Collection. The hair and skin care brand, part of the L’Oréal USA Multi-Cultural Beauty division, said the Carol’s Daughter Rhassoul Clay Collection marks its first clay-based product line. Blended with Moroccan rhassoul clay, aloe juice and cactus flower, the
CINCINNATI — A new advertising campaign from Nice’n Easy brings back a Clairol model from the past. The Procter & Gamble hair care brand said that after a 30-year hiatus, Tracey “Africa” Norman is making a return to modeling in the new “Color As Real As You Are” campaign for Nice’n Easy. Norman will appear
CINCINNATI — Pantene has enlisted singer Jillian Hervey as a brand ambassador for a multimedia marketing campaign to celebrate curly hair. The Procter & Gamble hair care brand said Hervey, lead singer of the R&B/soul band Lion Babe, will appear in all elements of its holistic marketing campaign this summer, including television, print and digital
NEW BRUNSWICK, N.J. — Johnson & Johnson Consumer Inc. plans to acquire Vogue International, maker of the OGX hair care brand, for about $3.3 billion in cash. Johnson & Johnson said Thursday that the deal includes the OGX line of shampoos, conditioners, treatments, styling products, body care and bath products, as well as the FX
CHATSWORTH, Calif. — Éclair Naturals is introducing its “pure and natural” line of bath, body and hair care products at Rite Aid, H-E-B and other retail stores. Éclair Naturals said Tuesday that its offerings reflect rising consumer concerns about environmental responsibility and product contents, notably synthetic ingredients that may have harmful effects on the body.
JACKSONVILLE, Fla. — Creme of Nature has introduced its new and improved Certified Natural Ingredients product line of three natural ingredient families. The hair care brand said the enhanced line includes the Coconut Milk collection, which detangles and conditions; the Mango & Shea Butter collection, which is ultra-moisturizing; and the Acai Berry & Keratin collection,
STAMFORD, Conn. — Alberto VO5 has introduced a new line of shampoos and conditioners that provide benefits to help solve common hair problems. Parent company High Ridge Brands said Tuesday that the collection of five vitamin-formula-infused, paraben-free products is formulated to address four hair issues — dry scalp, flatness, split ends and frizz — at
