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hair care

Suave teams with 5,000 women to launch new Suave Professionals for Natural Hair

Suave teams with 5,000 women to launch new Suave Professionals for Natural Hair

ENGLEWOOD CLIFFS, N.J. — Suave has created Suave Professionals for Natural Hair with the help of 5,000 women with diverse natural hair types, styles and lifestyles. The range provides women with natural hair quality products that allow them to experiment without breaking the bank. The insight for developing Suave Professionals for Natural Hair was rooted in

Garnier unveils new digital hair color technology tool

Garnier unveils new digital hair color technology tool

NEW YORK — Garnier continues its expansion in the hair color sector with the introduction of the revolutionary new Virtual Shade Selector tool with ModiFace. Grounded in consumer research, Shade Selector assists hair color shoppers in finding their best hair color match using personalized technology. The top product-related purchase barrier to the at-home hair color category

Lunata Hair seeks to revolutionize the hair care industry at CES

Lunata Hair seeks to revolutionize the hair care industry at CES

LAS VEGAS — On a mission to liberate women from the inconvenience of cords, a new company, Lunata Hair is seeking to transform the hair care industry with its innovative wireless and portable styling products, including hair straighteners and curling wands. In a move to further bolster its position as an emerging leader in the beauty tech industry,

Leading U.K. hair fiber brand forges partnership with H-E-B

Leading U.K. hair fiber brand forges partnership with H-E-B

SAN ANTONIO — Nanogen, the U.K.’s No. 1 hair thickening brand, announces their partnership with H-E-B to bring their revolutionary Thickening Hair Fibres and select top-selling SKUs to select locations in Texas. Starting in January 2019, H-E-B customers will have direct access to the brand’s thinning hair solutions. “We know the US consumer is looking for

SheaMoisture intros Coconut Custard Make It Last Wash N’ Go collection

SheaMoisture intros Coconut Custard Make It Last Wash N’ Go collection

NEW YORK — Styling curly hair can be a trying challenge, and one aspect of the natural hair movement that people fail to mention is all the work that goes into maintaining curls, coils and spirals. SheaMoisture’s new Coconut Custard Make It Last Wash N’ Go collection offers a solution featuring a layered system to help achieve a

John Frieda Hair Care, Camila Mendes debut New Day 2 Revival Collection

John Frieda Hair Care, Camila Mendes debut New Day 2 Revival Collection

LOS ANGELES — John Frieda Hair Care and brand ambassador Camila Mendes launched the new Day 2 Revival collection at an intimate event in Los Angeles over the weekend. The collection, specially formulated to bring unwashed, second day hair back to life, was shared with a select group of digital influencers and media at a Friendsgiving dinner

Carol’s Daughter rolls out Rhassoul Clay hair line

Carol’s Daughter rolls out Rhassoul Clay hair line

NEW YORK — Carol’s Daughter has expanded its hair care lineup with the new Rhassoul Clay Collection. The hair and skin care brand, part of the L’Oréal USA Multi-Cultural Beauty division, said the Carol’s Daughter Rhassoul Clay Collection marks its first clay-based product line. Blended with Moroccan rhassoul clay, aloe juice and cactus flower, the

Clairol 1970s model returns for Nice’n Easy

Clairol 1970s model returns for Nice’n Easy

CINCINNATI — A new advertising campaign from Nice’n Easy brings back a Clairol model from the past. The Procter & Gamble hair care brand said that after a 30-year hiatus, Tracey “Africa” Norman is making a return to modeling in the new “Color As Real As You Are” campaign for Nice’n Easy. Norman will appear

J&J to buy Vogue International for $3.3 billion

J&J to buy Vogue International for $3.3 billion

NEW BRUNSWICK, N.J. — Johnson & Johnson Consumer Inc. plans to acquire Vogue International, maker of the OGX hair care brand, for about $3.3 billion in cash. Johnson & Johnson said Thursday that the deal includes the OGX line of shampoos, conditioners, treatments, styling products, body care and bath products, as well as the FX

Éclair Naturals debuts ‘pure’ beauty care line

Éclair Naturals debuts ‘pure’ beauty care line

CHATSWORTH, Calif. — Éclair Naturals is introducing its “pure and natural” line of bath, body and hair care products at Rite Aid, H-E-B and other retail stores. Éclair Naturals said Tuesday that its offerings reflect rising consumer concerns about environmental responsibility and product contents, notably synthetic ingredients that may have harmful effects on the body.

Creme of Nature enhances Certified Natural Ingredients hair care line

Creme of Nature enhances Certified Natural Ingredients hair care line

JACKSONVILLE, Fla. — Creme of Nature has introduced its new and improved Certified Natural Ingredients product line of three natural ingredient families. The hair care brand said the enhanced line includes the Coconut Milk collection, which detangles and conditions; the Mango & Shea Butter collection, which is ultra-moisturizing; and the Acai Berry & Keratin collection,

Alberto VO5’s new collection targets hair issues

Alberto VO5’s new collection targets hair issues

STAMFORD, Conn. — Alberto VO5 has introduced a new line of shampoos and conditioners that provide benefits to help solve common hair problems. Parent company High Ridge Brands said Tuesday that the collection of five vitamin-formula-infused, paraben-free products is formulated to address four hair issues — dry scalp, flatness, split ends and frizz — at

Hair care brands to hit the runway in NYC

Hair care brands to hit the runway in NYC

NEW YORK — Five hair care brands are headlining Texture on the Runway, a showcase for textured hair being held during New York’s Fall 2016 Fashion Week. Taking place on Saturday, Feb. 13, at City Winery in Manhattan, the invitation-only event will put hair center stage, highlighting the latest trends, styles and products for curls,