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hair care

Hair care brands to hit the runway in NYC

Hair care brands to hit the runway in NYC

NEW YORK — Five hair care brands are headlining Texture on the Runway, a showcase for textured hair being held during New York’s Fall 2016 Fashion Week. Taking place on Saturday, Feb. 13, at City Winery in Manhattan, the invitation-only event will put hair center stage, highlighting the latest trends, styles and products for curls,

Dark and Lovely gets spotlight on ‘Wendy Williams Show’

Dark and Lovely gets spotlight on ‘Wendy Williams Show’

NEW YORK — Dark and Lovely Au Naturale and celebrity hairstylist Johnny Wright showed off some of the hottest looks and styles for naturally curly hair on BET’s “The Wendy Williams Show.” The hair care brand, part of the L’Oréal USA Multicultural Beauty Division, said Wright revealed such sought-after styles as military-inspired, mixed textures, rich

Creme of Nature adds new gels to hairstyling lineup

Creme of Nature adds new gels to hairstyling lineup

JACKSONVILLE, Fla. — Creme of Nature has introduced a purse-sized version of its top-selling hairstyling gel and a new, long-lasting formula edge tamer. The hair care brand said Monday that the new Creme of Nature with Argan Oil from Morocco Perfect Edges On-the-Go comes in a four-inch, travel-friendly tube. It can be applied to hair

Head & Shoulders lands N.Y. Giants’ Beckham as ambassador

Head & Shoulders lands N.Y. Giants’ Beckham as ambassador

CINCINNATI — Head & Shoulders has signed up New York Giants wide receiver Odell Beckham as its latest hair ambassador. The Procter & Gamble hair care brand — the official shampoo of the National Football League — said Friday that fans can now see Beckham in his first ad for Head & Shoulders on the

ORS debuts Shealicious Hair Conditioning Cocktails

ORS debuts Shealicious Hair Conditioning Cocktails

CHICAGO — ORS is responding to the “cocktailing” trend in hair care with the launch of ORS Shealicious Hair Conditioning Cocktails. The Namaste Laboratories brand, formerly known as Organic Root Stimulator, said the product harnesses the full power of  therapeutic oils in a convenient, affordable, do-it-yourself cocktail. Also part of the product’s innovation is its

Pantene signs Selena Gomez as brand ambassador

Pantene signs Selena Gomez as brand ambassador

CINCINNATI — Procter & Gamble Co. has signed up singer and actress Selena Gomez as an ambassador for its Pantene hair care brand. P&G said Monday that Gomez will be featured in Pantene’s “Strong Is Beautiful” promotional campaign slated to launch in August. She will appear in all elements of the brand’s marketing campaign, including

EverPro debuts Gray Away root concealer

EverPro debuts Gray Away root concealer

NEW YORK — EverPro Beauty has introduced Gray Away, a professional-grade salon formula that gives women a fast, easy and effective way to temporarily touch up gray roots in their hair. EverPro said Tuesday that Gray Away sports a pinpoint spray applicator that delivers precise coverage, while the quick-drying formula’s self-adjusting color matching technology conceals

Dr. Miracle’s launches Miracle Repair

Dr. Miracle’s launches Miracle Repair

NEW YORK — Dr. Miracle’s has rolled out Miracle Repair, a three-step reconstructive system formulated to instantly rebound hair from damaging color, relaxer and thermal appliances. The hair care brand said Friday that the average woman, during her lifetime, devotes 294 days to styling her hair, unintentionally damaging it through blow drying, curling, coloring and straightening, leaving their hair dull,