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Hallmark Cards Inc.

Hallmark puts new spin on Valentine’s with vinyl record cards

Hallmark puts new spin on Valentine’s with vinyl record cards

KANSAS CITY — As vinyl records continue to make a comeback, Hallmark Cards Inc. is releasing what it calls the first-ever vinyl record cards this Valentine’s Day. The Hallmark Vinyl Record Card collection will include three cards with exclusive seven-inch vinyl records featuring songs from Atlantic Records artists Bruno Mars, Aretha Franklin and INXS. “At

Hallmark named greeting card brand of the year

Hallmark named greeting card brand of the year

KANSAS CITY, Mo. — Hallmark has been named Greeting Card Brand of the Year in the Harris Poll EquiTrend Study for the seventh year in a row. Hallmark said it received the highest numerical equity score among greeting card brands included in the 2017 Harris Poll EquiTrend Study. A brand’s equity is determined by a calculation of familiarity,