Hallmark Cards Inc. Archives - CDR

Hallmark puts new spin on Valentine’s with vinyl record cards

January 29, 2018 by Bill Schiffner Hallmark Cards Inc., Hallmark Greeting Cards, Hallmark Greetings, Hallmark Vinyl Record Card, Mark Pinkus, Rhino Entertainment, Tom Brantman, Vinyl Record Cards Supplier News

KANSAS CITY — As vinyl records continue to make a comeback, Hallmark Cards Inc. is releasing what it calls the first-ever vinyl record cards this Valentine’s Day. The Hallmark Vinyl Record Card collection will include three cards with exclusive seven-inch vinyl records featuring songs from Atlantic Records artists Bruno Mars, Aretha Franklin and INXS. “At

Hallmark named greeting card brand of the year

May 10, 2017 by Chain Drug Review 2017 Harris Poll EquiTrend Study, Becky Smith, Greeting Card Brand of the Year, greeting cards, Hallmark, Hallmark Cards Inc., Harris Poll EquiTrend Study, Sabrina Wiewel Supplier News

KANSAS CITY, Mo. — Hallmark has been named Greeting Card Brand of the Year in the Harris Poll EquiTrend Study for the seventh year in a row. Hallmark said it received the highest numerical equity score among greeting card brands included in the 2017 Harris Poll EquiTrend Study. A brand’s equity is determined by a calculation of familiarity,