KANSAS CITY — Steve Farley has been appointed president of Hallmark’s retail business and will be responsible for leading its network of nearly 2,000 Hallmark Gold Crown stores as well as its ornament and gift businesses. Farley brings more than 30 years of retail industry experience in both specialty branded and big box environments. He was
KANSAS CITY — Hallmark is launching Paper Wonder, a brand new card line featuring 20 different designs in five unique formats. This new innovation from Hallmark highlights the artistry of paper craft, which consumers say they increasingly associate with luxury and collectability. “Paper Wonder brings a whole new dimension to the greeting card – literally.
KANSAS CITY — During Hallmark Keepsake Ornament debut more than 125 all-new Keepsake Ornaments will make their first appearance exclusively at Hallmark Gold Crown stores and online at Hallmark.com. The eagerly anticipated annual event, held October 6–14, is a chance for shoppers to pick up a limited edition or first in series ornament or any Keepsake, enjoy
KANSAS CITY — Albert Lai has joined Hallmark Labs as senior vice president and general manager – Hallmark Labs/Digital. Lai brings more than 20 years of experience in the technology industry leading growth, development and strategy, most recently serving as chief technology officer for media at Brightcove. A business of Hallmark Cards, Inc., Hallmark Labs works to
KANSAS CITY — Hallmark announced it has reached a milestone of more than 1 million cards picked up from Gold Crown stores as part of its Free Card Friday campaign. Free Card Friday invites consumers to visit their local Hallmark Gold Crown store each Friday to select a complimentary card from the Just Because card line to send
KANSAS CITY — More than 200 new Hallmark Keepsake Ornaments will be released during the annual Keepsake Ornament Premiere Event beginning Saturday, July 14, at Hallmark Gold Crown stores nationwide and online. This year marks the 45th anniversary of Hallmark Keepsake Ornaments, which began in 1973 as a collection of six glass ball ornaments and 12 yarn figures.
KANSAS CITY — The arrival of summer means new buzz-worthy innovations are hitting the greeting card aisle from Hallmark. This year, the company is focusing on celebrating birthdays in a big way with brand new cards that bring dazzling lights, fun sounds and loads of excitement. Hallmark is also launching two all-new card lines that
KANSAS CITY — Hallmark is helping consumers celebrate the moms in their lives this Mother’s Day by putting their feelings into words with Signature cards. Featuring new selections of intricately designed Signature cards, with handcrafted embellishments and unique craftsmanship, the collection features more than 100 Mother’s Day cards, including Spanish sentiments and cards with 14K
KANSAS CITY – Hallmark is partnering with retailers to drive profitability by bringing the greeting card aisle to the online marketplace. This focus on delivering new and innovative solutions comes at a time when the grocery industry is experiencing growth in online sales. A Food Marketing Institute-Nielsen report states that U.S. online grocery spending could
KANSAS CITY, Mo. — Hallmark has expanded its holiday season greeting card lineup with new selections of intricately designed Signature cards, which feature handcrafted embellishments. The company said Hallmark Signature Holiday cards feature fresh, sophisticated designs paired with warm, genuine messages, as well as new and expanded Signature cards for kids. The cards are crafted
WOONSOCKET, R.I. — CVS Health has launched its fourth annual in-store fundraising campaign to benefit Stand Up To Cancer (SU2C) at CVS Pharmacy stores nationwide. Through Nov. 19, CVS Pharmacy customers can support Stand Up To Cancer by making a $1, $3 or larger donation at checkout or online at StandUpToCancer.org/CVSHealth. Funds raised will support Stand
KANSAS CITY, Mo. — Hallmark has been named Greeting Card Brand of the Year in the Harris Poll EquiTrend Study for the seventh year in a row. Hallmark said it received the highest numerical equity score among greeting card brands included in the 2017 Harris Poll EquiTrend Study. A brand’s equity is determined by a calculation of familiarity,
KANSAS CITY, Mo. — Hallmark is shifting its current Spanish-language greetings line to a new lifestyle brand called Hallmark VIDA. The company said VIDA (which means “life”) will offer products in both Spanish and English, including greeting cards, ornaments, home decor, gifts and gift presentation items for everyday occasions and key seasons such as Valentine’s