July 5, 2021 by Dave Wendland
Dave Wendland, Hamacher Resource Group Inc.
July 5, 2021, Opinion
The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have changed the shape of health care delivery and the retail supply chain forever.
August 26, 2019 by Jen Johnston
consumer packaged goods companies, Hamacher Resource Group Inc., Jen Johnston
August 26, 2019, Opinion
Today’s product landscape is highly competitive. Speed-to-market continues to be an important product launch factor, but it isn’t everything. Often, overly eager companies introduce a new CPG item too quickly while overlooking critical steps that could prevent costly mistakes. In fact, according to research conducted by IRI, it is estimated that between 60% and 80%
May 4, 2018 by Megan Moyer
Hamacher Resource Group Inc., Megan Moyer
For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each one they utilize. Promotion, or lack thereof, can make or break a