The mobile experience, including both websites and apps, can play a prominent role for those tracking their fitness and wellness, managing multiple medications, and/or managing an illness or chronic condition. According to Pew Research Center, nearly two-thirds of Americans own a smartphone. Most smartphone owners have the device with them constantly, and they expect to
Putting patients increasingly in control of their well-being and health care outcomes has truly come of age. It is through technology that the ability to automatically monitor, track and report a health condition has become attainable, and this is another positive step toward equipping consumers to be in charge of their health. This technology will
There are many social media channels, and personal experiences with them vary based on age, interests, technology savvy and more. Depending on one’s interests or information being sought, there are likely a variety of ways to participate or find others online that can relate. Online communities can be a great source for support, education, connection
How many times have you seen an image of a product and had your interest piqued, only to view the item firsthand and have the thought, “That’s not what I was expecting.” It’s common, especially among home buyers. The staged images on a realtor’s website look perfect, then you actually tour the house and what
Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase. So the question that you need to ask yourself
WAUKESHA, Wis. — Dave Wendland, vice president and member of the owners group at Hamacher Resource Group Inc., is slated to present a continuing education session, “Seven Deadly Sins of Community Pharmacy,” this week at the McKesson ideaShare 2015 conference in San Diego. The presentation, to be held June 25 from 1:30-3:00 p.m., will focus on
In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final column, we explore influences — including who, what and how
