Online sales of beauty and personal care products are on the rise, and further penetration is expected. Yet one tough question is keeping online sellers awake at night: Will online’s convenient delivery, wider product selection, competitive pricing and access to information complement the in-store experience, or will it instead cripple traditional retailers’ sales and margins?
NEW YORK — Amazon is consumers’ retailer of choice when shopping for beauty products online, followed by specialty chains Sephora and Ulta, and discount store giant Walmart, according to A.T. Kearney’s latest beauty and personal care e-commerce study. Of 800 U.S. online beauty shoppers surveyed by A.T. Kearney, 69% said Amazon is where they search
The U.S. beauty and personal care market has been barely inching upward, with only 3% growth over the past five years. As the next five years don’t hold out great hope of any faster gains, industry leaders have been seeking bigger returns through inorganic growth — which has often meant acquiring both smaller, more innovative
NEW YORK — E-commerce is rapidly gaining traction in the beauty care and personal care market, according to a newly released study from A.T. Kearney. The report, “Beauty and the E-Commerce Beast: 2014 Edition,” found that an industry rooted in the ability to touch, smell, sample and experiment with products in stores is being played