PP_1170x120_10-25-21

Harvey Goldhersz

IRI, Kantar team to help CPG companies

IRI, Kantar team to help CPG companies

NEW YORK — IRI and Kantar are joining forces to help consumer packaged goods companies measure and optimize their marketing programs for both short-term sales gains and long-term brand health. The companies this week launched what they’re calling a closed-loop solution that combines IRI sales data and Kantar brand insights to deliver a “highly predictive,

Adheris Health