ECRM_1170x120_8-1-17

health and beauty care

Drug chains need to retool for e-commerce era

Drug chains need to retool for e-commerce era

Digital technologies are reshaping both consumer demand and competitive undercurrents in the U.S. consumer packaged goods marketplace. Digital innovations and the explosion of digital, mobile and social media are restructuring how consumers shop for and purchase CPG products. This framework has resulted in new shopping behaviors and purchase pathways, which are disrupting traditional business models