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Heineken USA

Heineken kicks off “Summer of Soccer”

Heineken kicks off “Summer of Soccer”

WHITE PLAINS, N.Y. — Heineken today kicks off its “Summer of Soccer” campaign as a worldwide leader and supporter of the sport. Soccer has been a central platform for Heineken globally for decades, and the brand’s recently launched U.S. marketing campaign “Cheers to the Unexpected” includes specific soccer creative called ‘Introduction‘ that celebrates all of the

Heineken USA names Timoney new CEO

Heineken USA names Timoney new CEO

WHITE PLAINS, N.Y. – Heineken USA  announced the appointment of Maggie Timoney as chief executive officer. Timoney, a seasoned executive with more than twenty-five years of experience in the beer and cider business, will succeed Heineken veteran, Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V. Timoney is joining Heineken USA from

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