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Helena Foulkes

CVS in-store campaign supports cancer research

CVS in-store campaign supports cancer research

WOONSOCKET, R.I. — CVS/pharmacy has kicked its second annual in-store fundraising campaign to benefit the cancer research group Stand Up To Cancer (SU2C). CVS said Monday that the campaign, which features actress and SU2C ambassador Eva Longoria, is part of a three-year, $10 million commitment by CVS Health to SU2C. A program of the Entertainment

Coming year will be crucial for the industry

Coming year will be crucial for the industry

As the year 2015 winds down, the chain drug community must face the reality that the coming year will be unlike any that has preceded it. The same drug chains still rule the U.S. landscape. But the content of their character and the face of the people who guide them are vastly different than in

Clout of Barra, Foulkes recognized

Clout of Barra, Foulkes recognized

NEW YORK — Chain drug executives Helena Foulkes and Ornella Barra are among the “Most Powerful Women” in business listed by Fortune magazine. Foulkes, president of CVS/pharmacy, was ranked 14th on the list of 51 women in the U.S. Barra, president and chief executive officer of global wholesale and international retail at Walgreens Boots Alliance

Foulkes rises on ‘Most Powerful Women’ list

Foulkes rises on ‘Most Powerful Women’ list

NEW YORK — Helena Foulkes, executive vice president of CVS Health and president of CVS/pharmacy, has climbed higher on the “50 Most Powerful Women in Business” by Time Inc.’s Fortune magazine. Foulkes came in at No. 14 on the annual list this year after finishing at No. 26 in 2014. “After CVS Health’s 2014 decision

Front end re-energized at CVS

Front end re-energized at CVS

NEW YORK — CVS Health has unveiled an enhanced front end with a focus on health, beauty and ­consumables. The upgrade, being rolled out at selected stores starting with 150 high-volume urban outlets, is “the next step in the company’s evolution to better support customers’ health in its retail stores” following its cigarette ban, CVS

CVS names de Greve chief marketing officer

WOONSOCKET, R.I. — CVS Health has hired Norman de Greve as its chief marketing officer, effective July 15. De Greve joins CVS from DigitasLBi, where for the past year he served as head of the company’s Boston-Detroit region. DigitasLBi bills itself as “a global marketing and technology agency that transforms businesses for the digital age.”

CVS Health hires chief marketing officer

CVS Health hires chief marketing officer

WOONSOCKET, R.I. — Norman de Greve has been named as chief marketing officer at CVS Health. CVS said Tuesday that de Greve, president of the Boston and Detroit offices of marketing and technology agency DigitasLBi, is slated to start in the new post on July 15. In the role, de Greve will oversee marketing strategy

CVS/pharmacy premieres new front-end strategy

CVS/pharmacy premieres new front-end strategy

WOONSOCKET, R.I. — CVS Health is rolling out enhanced front-end presentations and offerings — focused on health, beauty and consumables — at select CVS/pharmacy stores, starting with 150 high-volume urban locations across the country. CVS outlined the strategy Wednesday in a Manhattan store tour and a media advisory with top retail executives, including Helena Foulkes,

CVS/pharmacy reaches out to Hispanics

CVS/pharmacy reaches out to Hispanics

MIAMI — Responding to one of the largest and most rapidly growing demographics in the United States, CVS/pharmacy has launched a “new shopping experience” aimed at the Hispanic community. The pharmacy chain has opened 12 CVS/pharmacy y mas (“and more”) stores in Miami. The CVS/pharmacy y mas stores — 11 remodeled CVS stores and one

First-quarter results portend challenging year

First-quarter results portend challenging year

The fiscal first quarter of 2015 is in the books for many of the largest retailers, and the results tend to bear out the idea that the current year will be one of struggle and uncertainty despite signs that the economy is rebounding from the recession that plagued it so sorely in recent years. The

CVS launches Hispanic drug store banner

CVS launches Hispanic drug store banner

NEW YORK — CVS Health has launched a new drug store banner in Florida that’s aimed at Hispanic consumers. Called CVS/pharmacy y más, the stores cater to Latino shoppers to connect them with their favorite brands, products and services. The drug chain this month opened 12 CVS/pharmacy y más stores in South Florida, mostly in

Executive team realigned at CVS

WOONSOCKET, R.I. — CVS Health has promoted Josh Flum to executive vice president of pharmacy services as part of a series of organizational changes the company says are designed better align the enterprise and fuel its growth strategy. Flum, who previously served as senior vice president of retail pharmacy, will head a new enterprise product

CVS/pharmacy’s Foulkes to be honored by TS Alliance

CVS/pharmacy’s Foulkes to be honored by TS Alliance

SILVER SPRING, Md. — CVS/pharmacy president Helena Foulkes will be honored next month by the Tuberous Sclerosis Alliance (TS Alliance) at the organization’s 14th Annual Comedy for a Cure. The TS Alliance said Friday that Comedy for a Cure will be held April 12 at the Globe Theater in Universal City, Calif. Foulkes also is

CVS traces impact of momentous decision on tobacco

WOONSOCKET, R.I. — CVS Health marked the one-year anniversary of its decision to stop selling tobacco products in its stores by releasing data about the impact of its efforts to help Americans stop ­smoking. The company says that its messages about the importance of quitting smoking are reaching millions of Americans. And for customers who take