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Hershey

Hershey to acquire Amplify Snack Brands for $1.6 billion

Hershey to acquire Amplify Snack Brands for $1.6 billion

HERSHEY, Pa. — The Hershey Co. aims to add more better-for-you options to its snack lineup with a $1.6 billion deal to buy Skinny Pop maker Amplify Snack Brands Inc. Hershey said the brands from Austin, Texas-based Amplify compete in a range of strong food categories fueled by burgeoning snacking trends focused on products that

IRI enlisted by Hershey for analytics

IRI enlisted by Hershey for analytics

CHICAGO — The Hershey Co. has selected IRI as its preferred market insights and analytics provider. IRI said Hershey aims to leverage IRI Unify visualization capabilities on the IRI Liquid Data technology platform as a long-term solution to integrate disparate data sources for real-time, actionable insights. “The decision to partner with IRI was very strategic,

Hershey helps consumers make smarter snack choices

Hershey helps consumers make smarter snack choices

HERSHEY, Pa. — The Hershey Co. has stepped up its commitment to increase the visibility of nutrition label information and portion options to help consumers make more informed snack choices. By 2022, Hershey aims to make 50% of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less. Also,

J.C. Penney CMO Mary Beth West to join Hershey

J.C. Penney CMO Mary Beth West to join Hershey

HERSHEY, Pa. — Hershey Co. has named J.C. Penney Co. marketing chief Mary Beth West as senior vice president and chief growth officer. Hershey said West is slated join the company on May 1. Reporting to chief executive officer Michele Buck, West will oversee Hershey’s growth strategy, including insights and analytics, strategy, marketing excellence functions,

Hershey has high hopes for new crunchy snack bar

Hershey has high hopes for new crunchy snack bar

HERSHEY, Pa. — Hershey Co. is expanding its snack lineup with Hershey’s Cookie Layer Crunch, which the company called one of the brand’s most-anticipated offerings in over 16 years. Due out later this year, Hershey’s Cookie Layer Crunch wraps the iconic Hershey’s chocolate bar around layers of crunchy cookie bits and rich fillings. The bars

Mondelez ceases pursuit of Hershey

Mondelez ceases pursuit of Hershey

DEERFIELD, Ill. — Mondelez International Inc. said it has ended talks with The Hershey Co. regarding a possible combination of the two companies. In June, Mondelez had made a proposal to acquire Hershey in a cash-and-stock deal valued at about $23 billion, a combination that would have created the world’s largest candy maker. Hershey’s board,

Hershey products to sport Team USA colors

Hershey products to sport Team USA colors

HERSHEY, Pa. — Hershey Co. has unveiled new, patriotic-themed packaging on some of its top brands as part of its support for Team USA at the Rio 2016 Olympic Games. In what Hershey called an “unprecedented shift,” the 122-year old Hershey’s Milk Chocolate Bar will switch from its traditional silver lettering to red, white and

Hershey becomes USA Gymnastics sponsor

Hershey becomes USA Gymnastics sponsor

HERSHEY, Pa. — The Hershey Co. has entered a two-year partnership as the exclusive confectionery sponsor of USA Gymnastics through 2017. With the partnership, Hershey also has named Shannon Miller, the most decorated American gymnast in history, as a Hershey’s brand ambassador through the Rio 2016 Olympic Games. The relationship with the Olympic sport’s U.S. national

Hershey tabs Coke exec as global sales chief

Hershey tabs Coke exec as global sales chief

HERSHEY, Pa. — The Hershey Co. has hired sales veteran Rob Gehring as global chief sales officer. Hershey said Gehring is slated to assume the post effective Jan. 18. He comes to the company from Coca-Cola North America, where he served as president of the Walmart global team since 2011. “Rob is a seasoned sales leader who has deep experience in consumer

Hershey unveils Kisses Deluxe Chocolates

Hershey unveils Kisses Deluxe Chocolates

HERSHEY, Pa. — Hershey Co. has launched Kisses Deluxe Chocolates, which the company calls “the largest innovation in 25 years from one of America’s most iconic chocolate brands.” Hershey said Tuesday that Kisses Deluxe chocolates are twice the size of the original Kisses and feature a creamy chocolate center surrounded by a whole roasted hazelnut,

Hershey offers Ice Breakers via Amazon Dash Button

Hershey offers Ice Breakers via Amazon Dash Button

HERSHEY, Pa. — Hershey Co. has made its Ice Breakers mints available via the Amazon Dash Button, a miniature device that makes it easier for consumers to reorder their favorite products. Amazon’s Dash Button, introduced earlier this year, has a reusable adhesive and a hook that can be placed anywhere around the home and enable

Hershey extends Brookside line with fruit & nut bars

Hershey extends Brookside line with fruit & nut bars

HERSHEY, Pa. — Hershey Co. is expanding its Brookside wholesome snack brand with the addition of Brookside Fruit & Nut Bars. Hershey said Tuesday that the new offering builds on the success of Brookside Dark Chocolates. Brookside Fruit & Nut Bars are made with wholesome ingredients, including whole roasted almonds, real fruit pieces and Brookside

Marketing veteran joins Hershey as CMO

Marketing veteran joins Hershey as CMO

HERSHEY, Pa. — Hershey Co. has hired Capital One Financial Corp. executive Peter Horst as senior vice president and chief marketing officer. Hershey said Thursday that Horst will start at the company on July 27. At Capital One Financial, Horst most recently was senior vice president of brand marketing. In that role, he supported Capital