HERSHEY, Pa. — With classic favorites including festive HERSHEY’S KISSES chocolates and Reese’s Peanut Butter Trees returning once again, and brand-new treats like HERSHEY’S Hot Chocolate Bombs on shelves this year, the company is adding sweet delights to the season. Just in time for crisp winter nights, Hershey is bringing warmth this season with the first-ever
HERSHEY, Pa. — The Hershey Co. has unveiled its line up of sweet treats for Halloween 2021. Featuring returning favorites and new offerings, Hershey’s Halloween candies include: • Reese’s Peanut Butter Pumpkins Snack Size: The most iconic Reese’s shape of them all – the Reese’s Halloween pumpkin – is back. Dressed in fun Reese’s Orange
HERSHEY, Pa. – The Hershey Co. will share a variety of insights and industry-leading capabilities that help retail partners unlock growth, during the National Confectioners Association’s 2021 Sweets & Snacks Expo, June 23-25 in Indianapolis. Visitors to the company’s booth (#11802) will sample new product offerings from Reese’s, Hershey’s and KIT KAT as well as
HERSHEY, Pa. — Hershey Co. has provided a glimpse into how its digital growth strategies are fully integrated with its in-store retailing programs. An Analyst Event at the company’s Global Customer Innovation Center (GCIC) here yesterday was hosted by CEO Michele Buck and CFO Patricia Little. The day focused on Hershey’s consumer-first strategies for growing
HERSHEY, Pa. — The Hershey Co. aims to add more better-for-you options to its snack lineup with a $1.6 billion deal to buy Skinny Pop maker Amplify Snack Brands Inc. Hershey said the brands from Austin, Texas-based Amplify compete in a range of strong food categories fueled by burgeoning snacking trends focused on products that
CHICAGO — The Hershey Co. has selected IRI as its preferred market insights and analytics provider. IRI said Hershey aims to leverage IRI Unify visualization capabilities on the IRI Liquid Data technology platform as a long-term solution to integrate disparate data sources for real-time, actionable insights. “The decision to partner with IRI was very strategic,
HERSHEY, Pa. — The Hershey Co. has stepped up its commitment to increase the visibility of nutrition label information and portion options to help consumers make more informed snack choices. By 2022, Hershey aims to make 50% of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less. Also,
HERSHEY, Pa. — Hershey Co. has named J.C. Penney Co. marketing chief Mary Beth West as senior vice president and chief growth officer. Hershey said West is slated join the company on May 1. Reporting to chief executive officer Michele Buck, West will oversee Hershey’s growth strategy, including insights and analytics, strategy, marketing excellence functions,
HERSHEY, Pa. — Hershey Co. is expanding its snack lineup with Hershey’s Cookie Layer Crunch, which the company called one of the brand’s most-anticipated offerings in over 16 years. Due out later this year, Hershey’s Cookie Layer Crunch wraps the iconic Hershey’s chocolate bar around layers of crunchy cookie bits and rich fillings. The bars
DEERFIELD, Ill. — Mondelez International Inc. said it has ended talks with The Hershey Co. regarding a possible combination of the two companies. In June, Mondelez had made a proposal to acquire Hershey in a cash-and-stock deal valued at about $23 billion, a combination that would have created the world’s largest candy maker. Hershey’s board,
HERSHEY, Pa. — Hershey Co. has unveiled new, patriotic-themed packaging on some of its top brands as part of its support for Team USA at the Rio 2016 Olympic Games. In what Hershey called an “unprecedented shift,” the 122-year old Hershey’s Milk Chocolate Bar will switch from its traditional silver lettering to red, white and
HERSHEY, Pa. — The Hershey Co. has entered a two-year partnership as the exclusive confectionery sponsor of USA Gymnastics through 2017. With the partnership, Hershey also has named Shannon Miller, the most decorated American gymnast in history, as a Hershey’s brand ambassador through the Rio 2016 Olympic Games. The relationship with the Olympic sport’s U.S. national
HERSHEY, Pa. — The Hershey Co. has hired sales veteran Rob Gehring as global chief sales officer. Hershey said Gehring is slated to assume the post effective Jan. 18. He comes to the company from Coca-Cola North America, where he served as president of the Walmart global team since 2011. “Rob is a seasoned sales leader who has deep experience in consumer
HERSHEY, Pa. — Hershey Co. has launched Kisses Deluxe Chocolates, which the company calls “the largest innovation in 25 years from one of America’s most iconic chocolate brands.” Hershey said Tuesday that Kisses Deluxe chocolates are twice the size of the original Kisses and feature a creamy chocolate center surrounded by a whole roasted hazelnut,
