CURA_1170x120_8-22-19

Hispanic consumers

IRI purchasing study shows Hispanic market on the rise

IRI purchasing study shows Hispanic market on the rise

CHICAGO — The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics

CVS launches Hispanic drug store banner

CVS launches Hispanic drug store banner

NEW YORK — CVS Health has launched a new drug store banner in Florida that’s aimed at Hispanic consumers. Called CVS/pharmacy y más, the stores cater to Latino shoppers to connect them with their favorite brands, products and services. The drug chain this month opened 12 CVS/pharmacy y más stores in South Florida, mostly in