EL SEGUNDO, Calif. — Hot Wheels announced Luis Rodriguez and his 2JetZ custom car as the winner of the Hot Wheels Legends Tour, a 15-stop tour that scoured the nation in search of a custom car worthy of being made into a 1:64 die-cast toy. The tour was launched in celebration of the brand’s 50th anniversary.
EL SEGUNDO, Calif. — Today, Hot Wheels, said to be the No.1 selling toy in the world with nearly 500 million units sold every year, celebrates its 50th anniversary. Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64th scale die-cast cars were designed to look awesome and perform. Five