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How Gen Z’s Concern With Emotional Health Fuels Retail Growth And Failure

A.T. Kearney’s new report looks at Gen Z

A.T. Kearney’s new report looks at Gen Z

CHICAGO — Gen Z is more concerned with its mental and physical health than Millennials or Gen X, self-reporting higher stress responses to both the news and social media. And, this heightened anxiety is influencing how they shop, benefiting traditional brick & mortar retailers. Those are some of the conclusions in A.T. Kearney’s new report,