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iBeacon

Rite Aid rolls out beacon technology

Rite Aid rolls out beacon technology

Rite Aid is embracing beacon technology in a big way to personalize the mobile shopping experience. The drug chain reportedly is updating its mobile app to work with proximity beacons deployed in all of its more than 4,500 stores, using the mobile shopper marketing platform of InMarket. According to reports by Geomarketing.com and ZDnet, the