Lupin 2024

IBM iX

Sally Beauty selects IBM iX to upgrade commerce experience

Sally Beauty selects IBM iX to upgrade commerce experience

NEW YORK — IBM announced an agreement with Sally Beauty to digitally transform its commerce experience as a part of Sally Beauty’s digital strategy evolution. Sally Beauty’s vision is to design innovative digital and in-store customer experiences that are influenced by a strong understanding of the brand, consumer and retail landscape. Its Digital Transformation program is being

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