IdeoClick

How COVID-19 will change consumer behavior long-term

How COVID-19 will change consumer behavior long-term

The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As retailers and manufacturers on the front line, we face real, daily challenges. How do we get more hand sanitizer into the stores? Should we pivot our manufacturing to produce toilet paper and cleaning products? How do

MPG teams up with e-commerce specialist IdeoClick

MPG teams up with e-commerce specialist IdeoClick

PRINCETON, N.J. — Market Performance Group (MPG) has formed a strategic partnership with IdeoClick Inc., a Seattle-based provider of e-commerce management solutions. MPG said Thursday that the partnership will enable it to add best-in-class e-commerce capabilities to its current suite of go-to-market, category and brand leadership, and sales services capabilities. IdeoClick provides leading tools and services