IRI intros new Audience Builder solution
CHICAGO — IRI has launched IRI Audience Builder, a new offering in their audience portfolio. IRI Audience Builder, in addition to the concierge-based audience development service, IRI Audience Desk, expands IRI’s audience development capabilities by providing clients with self-service access to the industry’s largest repository of de-identified multichannel retailer data. This powerful, web-based solution helps marketers,
