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IRI Consumer Connect survey

IRI says consumer confidence making huge impact on e-commerce growth

IRI says consumer confidence making huge impact on e-commerce growth

CHICAGO  — While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI Consumer Connect survey results find that nearly 55% of consumers report their households

Shoppers step up online CPG purchases

Shoppers step up online CPG purchases

CHICAGO — Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI. Results from the latest IRI Consumer Connect survey, released this week, reveal that 28% of consumers bought grocery items online in the fourth quarter of 2017, compared with 23% making