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IRI Illness Tracking

Surge in flu lifts sales of OTCs and related products

Surge in flu lifts sales of OTCs and related products

NEW YORK — The escalating number of flu cases nationwide has hoisted sales of over-the-counter medicines and other products that help treat and manage flu symptoms, according to market research firm IRI. In a new report titled “Flu Fury: IRI Pinpoints How Flu Is Impacting U.S. Markets,” IRI spotlights areas hit hard by the spread

IRI Illness Tracking identifies cough/cold, allergy sufferers

IRI Illness Tracking identifies cough/cold, allergy sufferers

CHICAGO — IRI has partnered with Symphony Health to launch IRI Illness Tracking, a solution that pinpoints consumers who suffer from cough, cold, flu and allergy symptoms over the course of the year. IRI said the new service will offer cutting-edge tracking capabilities for the U.S. population affected by respiratory and allergy symptoms, which can