POY_1170x120_8-12-19

IRI Unify

Ahold Delhaize U.S. brands to adopt IRI platform

Ahold Delhaize U.S. brands to adopt IRI platform

NEW YORK — Food and drug retailer Ahold Delhaize plans to implement IRI’s sales and supply chain analytics platform for its Ahold USA and Delhaize America brands. Under a long-term agreement announced Tuesday, IRI will leverage its IRI Liquid Data platform to provide integrated point-of-sale (POS), frequent shopper program and supply chain data for Delhaize

IRI enlisted by Hershey for analytics

IRI enlisted by Hershey for analytics

CHICAGO — The Hershey Co. has selected IRI as its preferred market insights and analytics provider. IRI said Hershey aims to leverage IRI Unify visualization capabilities on the IRI Liquid Data technology platform as a long-term solution to integrate disparate data sources for real-time, actionable insights. “The decision to partner with IRI was very strategic,