CHICAGO – IRI has launched of IRI Marketplace, an open and continuously expanding network that brings together IRI’s trusted technology, data and analytical partners on a single platform. Available through IRI Liquid Data, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment
CHICAGO – Consumer sentiment is on the rise after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans. Amidst economic growth and declining unemployment rates, IRI Consumer Connect survey Q2 2021 results show that consumers reported a better financial state compared to Q1, and many are optimistic their finances will continue
CHICAGO – IRI announced on Tuesday the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and nonfood sectors. Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’
CHICAGO – IRI and KISS Products are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage and IRI Consumer and Shopper Insights Advantage on the Unify visualization platform. The beauty industry experienced significant demand disruption as consumers shifted their behaviors in response to
CHICAGO – IRI announced Thursday the roll out of a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts and Opportunity Predictors. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors
CHICAGO — IRI announced the launch of the IRI Intelligence Suite, a cloud-native solution powered by IRI Liquid Data, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s expansive assets and build their own applications in an easy-to-use, safe cloud environment. By consolidating insights from previously disparate
CHICAGO — IRI said it is leveraging a 1.5-million-member receipt panel, recently obtained through IRI’s acquisition of CoinOut, to build the most complete and accurate omnichannel offerings in market: IRI OmniMarket and IRI OmniConsumer. Integrating receipt panel data from CoinOut — which provides coverage of all critical channels in the omnichannel universe, including beauty, pet,
CHICAGO – IRI announced on Thursday a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket and IRI OmniConsumer. “These two new solutions represent the first omnichannel measurement, at scale, for our industry,” said Andrew Appel, president and CEO of
CHICAGO — IRI announced Tuesday the appointment of Kirk Perry, Google’s president of Global Client & Agency Solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an Advisor
CHICAGO — IRI announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corp. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organization headquartered in Waterloo, Canada, which is a world leader in
CHICAGO — IRI and Boston Consulting Group (BCG), published their ninth annual CPG study, revealing that the total CPG industry grew roughly 10.4% in 2020, significantly outpacing the prior three-year compound annual growth rate (CAGR) of 1.8% due to COVID-related shifts in consumer shopping and consumption behavior. The report also predicts how consumer trends that
CHICAGO — The COVID-19 pandemic has created a flourishing demand for self-care products as consumers take their health care into their own hands. The latest IRI research, “Vitamins, Minerals, Herbal Supplements Propel Self-Care,” examines consumers’ desire for a healthy, vibrant lifestyle as they await their COVID-19 vaccine. While nearly 13% of U.S. residents have received a
CHICAGO — New research from IRI found that small and extra-small CPG manufacturers’ and retailers’ own brands gained U.S. market share over larger players during 2020. Of the CPG industry’s $933 billion of total U.S. sales in measured channels in 2020, large manufacturers collectively lost 1.3 share points, or $12.1 billion in sales, to smaller players
CHICAGO — COVID-19 vaccines have begun in the United Kingdom and Canada, with the US markets to follow very soon. Strong adoption of vaccinations will increase consumer confidence and speed up social mobility, ultimately driving economic growth. IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,”explores the opportunities that retailers and manufacturers have to
