TRP_1170x120_12-19-19

IRI

Google selects IRI to join measurement partners program

Google selects IRI to join measurement partners program

CHICAGO — Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality and choice to its advertisers across seven specialization areas. IRI’s selection is the latest advance in its ongoing relationship with Google to provide high-quality data

New FMI and IRI report reveals private brands making a comeback

New FMI and IRI report reveals private brands making a comeback

CHICAGO and ARLINGTON, Va. — Private brand performance within the grocery channel dramatically increased in the past year, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in the United States in 2017, according to new insights from Food Marketing Institute (FMI) and IRI. Still, supermarkets face major competitive challenges and

IRI purchasing study shows Hispanic market on the rise

IRI purchasing study shows Hispanic market on the rise

CHICAGO — The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics

How to win back the convenience consumer

How to win back the convenience consumer

Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth. Our data and analytics indicate that trips in drug are down

Garnier, Biofreeze top IRI 2017 H&BA Pacesetters

Garnier, Biofreeze top IRI 2017 H&BA Pacesetters

CHICAGO —Garnier Whole Blends, Biofreeze, and Herbal Essences Bio:Renew led last year’s most succesful nonfoods launches, IRI reported today. The three H&BA brands had first-year sales of $122 million, $78 million and $75 million, respectively. IRI’s 2017 New Product Pacesetters report also listed the top-selling foods and beverages, and convenience store products. Halo Top ($324.3 million), Good THiNS ($87.0 million), and Dunkin’

Surge in flu lifts sales of OTCs and related products

Surge in flu lifts sales of OTCs and related products

NEW YORK — The escalating number of flu cases nationwide has hoisted sales of over-the-counter medicines and other products that help treat and manage flu symptoms, according to market research firm IRI. In a new report titled “Flu Fury: IRI Pinpoints How Flu Is Impacting U.S. Markets,” IRI spotlights areas hit hard by the spread

Shoppers step up online CPG purchases

Shoppers step up online CPG purchases

CHICAGO — Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI. Results from the latest IRI Consumer Connect survey, released this week, reveal that 28% of consumers bought grocery items online in the fourth quarter of 2017, compared with 23% making

IRI teams with Time’s Viant for people-based marketing

IRI teams with Time’s Viant for people-based marketing

CHICAGO and IRVINE, Calif. — IRI has allied with Time Inc. subsidiary Viant to provide “people-based” target marketing and measurement for consumer packaged goods (CPG) and retail marketers. The companies said Tuesday that the IRI-Viant partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store

Albertsons Cos. enlists IRI for supply chain services

Albertsons Cos. enlists IRI for supply chain services

CHICAGO — Food and drug retailer Albertsons Cos. has entered into an agreement with data and analytics specialist IRI for supply chain services. IRI said Tuesday that under the pact, Albertsons will integrate its supply chain data, including inventory and transactional shipment information, into the IRI Liquid Data and Unify visualization platform. The technology platform

Ahold Delhaize U.S. brands to adopt IRI platform

Ahold Delhaize U.S. brands to adopt IRI platform

NEW YORK — Food and drug retailer Ahold Delhaize plans to implement IRI’s sales and supply chain analytics platform for its Ahold USA and Delhaize America brands. Under a long-term agreement announced Tuesday, IRI will leverage its IRI Liquid Data platform to provide integrated point-of-sale (POS), frequent shopper program and supply chain data for Delhaize

IRI Illness Tracking identifies cough/cold, allergy sufferers

IRI Illness Tracking identifies cough/cold, allergy sufferers

CHICAGO — IRI has partnered with Symphony Health to launch IRI Illness Tracking, a solution that pinpoints consumers who suffer from cough, cold, flu and allergy symptoms over the course of the year. IRI said the new service will offer cutting-edge tracking capabilities for the U.S. population affected by respiratory and allergy symptoms, which can

Personalized messages to shoppers cut through clutter

Personalized messages to shoppers cut through clutter

Rapid advancements in technology have changed how shoppers live their lives, and this certainly includes how they shop. People are always connected, always on and always seeking — and finding — information. Immediate access to information is an expectation, not an added benefit. This need for immediate access to information has changed the face of

IRI enlisted by Hershey for analytics

IRI enlisted by Hershey for analytics

CHICAGO — The Hershey Co. has selected IRI as its preferred market insights and analytics provider. IRI said Hershey aims to leverage IRI Unify visualization capabilities on the IRI Liquid Data technology platform as a long-term solution to integrate disparate data sources for real-time, actionable insights. “The decision to partner with IRI was very strategic,