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IRI

How to win back the convenience consumer

How to win back the convenience consumer

Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth. Our data and analytics indicate that trips in drug are down

Garnier, Biofreeze top IRI 2017 H&BA Pacesetters

Garnier, Biofreeze top IRI 2017 H&BA Pacesetters

CHICAGO —Garnier Whole Blends, Biofreeze, and Herbal Essences Bio:Renew led last year’s most succesful nonfoods launches, IRI reported today. The three H&BA brands had first-year sales of $122 million, $78 million and $75 million, respectively. IRI’s 2017 New Product Pacesetters report also listed the top-selling foods and beverages, and convenience store products. Halo Top ($324.3 million), Good THiNS ($87.0 million), and Dunkin’

Surge in flu lifts sales of OTCs and related products

Surge in flu lifts sales of OTCs and related products

NEW YORK — The escalating number of flu cases nationwide has hoisted sales of over-the-counter medicines and other products that help treat and manage flu symptoms, according to market research firm IRI. In a new report titled “Flu Fury: IRI Pinpoints How Flu Is Impacting U.S. Markets,” IRI spotlights areas hit hard by the spread

Shoppers step up online CPG purchases

Shoppers step up online CPG purchases

CHICAGO — Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI. Results from the latest IRI Consumer Connect survey, released this week, reveal that 28% of consumers bought grocery items online in the fourth quarter of 2017, compared with 23% making

IRI teams with Time’s Viant for people-based marketing

IRI teams with Time’s Viant for people-based marketing

CHICAGO and IRVINE, Calif. — IRI has allied with Time Inc. subsidiary Viant to provide “people-based” target marketing and measurement for consumer packaged goods (CPG) and retail marketers. The companies said Tuesday that the IRI-Viant partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store

Albertsons Cos. enlists IRI for supply chain services

Albertsons Cos. enlists IRI for supply chain services

CHICAGO — Food and drug retailer Albertsons Cos. has entered into an agreement with data and analytics specialist IRI for supply chain services. IRI said Tuesday that under the pact, Albertsons will integrate its supply chain data, including inventory and transactional shipment information, into the IRI Liquid Data and Unify visualization platform. The technology platform

Ahold Delhaize U.S. brands to adopt IRI platform

Ahold Delhaize U.S. brands to adopt IRI platform

NEW YORK — Food and drug retailer Ahold Delhaize plans to implement IRI’s sales and supply chain analytics platform for its Ahold USA and Delhaize America brands. Under a long-term agreement announced Tuesday, IRI will leverage its IRI Liquid Data platform to provide integrated point-of-sale (POS), frequent shopper program and supply chain data for Delhaize

IRI Illness Tracking identifies cough/cold, allergy sufferers

IRI Illness Tracking identifies cough/cold, allergy sufferers

CHICAGO — IRI has partnered with Symphony Health to launch IRI Illness Tracking, a solution that pinpoints consumers who suffer from cough, cold, flu and allergy symptoms over the course of the year. IRI said the new service will offer cutting-edge tracking capabilities for the U.S. population affected by respiratory and allergy symptoms, which can

Personalized messages to shoppers cut through clutter

Personalized messages to shoppers cut through clutter

Rapid advancements in technology have changed how shoppers live their lives, and this certainly includes how they shop. People are always connected, always on and always seeking — and finding — information. Immediate access to information is an expectation, not an added benefit. This need for immediate access to information has changed the face of

IRI enlisted by Hershey for analytics

IRI enlisted by Hershey for analytics

CHICAGO — The Hershey Co. has selected IRI as its preferred market insights and analytics provider. IRI said Hershey aims to leverage IRI Unify visualization capabilities on the IRI Liquid Data technology platform as a long-term solution to integrate disparate data sources for real-time, actionable insights. “The decision to partner with IRI was very strategic,

Consumer health care: Barriers, contributors to growth

Consumer health care: Barriers, contributors to growth

It’s well-known that when it comes to grocery shopping, the consumer is in charge, armed with knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter products and vitamins, minerals and supplements

IRI spotlights top CPG launches in 2016

IRI spotlights top CPG launches in 2016

CHICAGO — IRI has announced the most successful consumer packaged goods launches in 2016. The IRI 2016 New Product Pacesetters report, released Monday, said thousands of new brands hit retail shelves last year, with 80% of the top-ranking brands from small and midsize manufacturers and accounting for 64% of dollar sales in the study. Overall,

Drug chains need to retool for e-commerce era

Drug chains need to retool for e-commerce era

Digital technologies are reshaping both consumer demand and competitive undercurrents in the U.S. consumer packaged goods marketplace. Digital innovations and the explosion of digital, mobile and social media are restructuring how consumers shop for and purchase CPG products. This framework has resulted in new shopping behaviors and purchase pathways, which are disrupting traditional business models