Rapid advancements in technology have changed how shoppers live their lives, and this certainly includes how they shop. People are always connected, always on and always seeking — and finding — information. Immediate access to information is an expectation, not an added benefit. This need for immediate access to information has changed the face of
CHICAGO — The Hershey Co. has selected IRI as its preferred market insights and analytics provider. IRI said Hershey aims to leverage IRI Unify visualization capabilities on the IRI Liquid Data technology platform as a long-term solution to integrate disparate data sources for real-time, actionable insights. “The decision to partner with IRI was very strategic,
It’s well-known that when it comes to grocery shopping, the consumer is in charge, armed with knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter products and vitamins, minerals and supplements
CHICAGO — IRI has announced the most successful consumer packaged goods launches in 2016. The IRI 2016 New Product Pacesetters report, released Monday, said thousands of new brands hit retail shelves last year, with 80% of the top-ranking brands from small and midsize manufacturers and accounting for 64% of dollar sales in the study. Overall,
Digital technologies are reshaping both consumer demand and competitive undercurrents in the U.S. consumer packaged goods marketplace. Digital innovations and the explosion of digital, mobile and social media are restructuring how consumers shop for and purchase CPG products. This framework has resulted in new shopping behaviors and purchase pathways, which are disrupting traditional business models
CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct
CHICAGO — David Hoodis has joined consumer goods market researcher IRI as president of Americas retail. IRI said Thursday that Hoodis to work closely with Piyush Chaudhari, IRI’s president of the Americas, to spur expansion of the company’s services to the retail industry. Specifically, Hoodis will work with retailers to help them tap the opportunities
It is well known that the Internet and low-cost channels, such as club and dollar, have gained market penetration at the expense of other channels. The good news is that the traditional outlets still hold the highest penetration levels and drug is faring better against the upstart channels than are mass and supercenters. Drug, despite
It’s well known that when it comes to grocery shopping, the consumer is in charge, armed with the knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter health products and vitamin,