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IRI

Data-driven insights can fuel CPG sales gains

Data-driven insights can fuel CPG sales gains

CHICAGO — Challenging conditions notwithstanding, advanced data science provides cause for optimism this year for consumer packaged goods marketers. That is the message of IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth.” “Advancing technology has really given retailers and manufacturers a distinct

IRI hires retail chief for Americas

IRI hires retail chief for Americas

CHICAGO — David Hoodis has joined consumer goods market researcher IRI as president of Americas retail. IRI said Thursday that Hoodis to work closely with Piyush Chaudhari, IRI’s president of the Americas, to spur expansion of the company’s services to the retail industry. Specifically, Hoodis will work with retailers to help them tap the opportunities

Drug stores fend off rivals in health, convenience

Drug stores fend off rivals in health, convenience

It is well known that the Internet and low-cost channels, such as club and dollar, have gained market penetration at the expense of other channels. The good news is that the traditional outlets still hold the highest penetration levels and drug is faring better against the upstart channels than are mass and supercenters. Drug, despite

With self-care trend, it’s time to rethink OTCs, vitamins

With self-care trend, it’s time to rethink OTCs, vitamins

It’s well known that when it comes to grocery shopping, the consumer is in charge, armed with the knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter health products and vitamin,