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IRI’s  latest Consumer Connect survey

IRI study says dollar stores, digital retailers benefiting from new shopping habits

IRI study says dollar stores, digital retailers benefiting from new shopping habits

CHICAGO — According to IRI’s  latest Consumer Connect survey, dollar stores and digital retailers are the primary beneficiaries as consumers shift their shopping habits to save time, effort and money. IRI analyzes this shift in a January 27 report titled “Channel Trends in CPG Today,” which finds that consumers remain confident about their financial wellbeing.