PP_1170x120_10-25-21

IRI’s “Recession-Proof Your Business”series

IRI looks at innovation lessons From the great recession

IRI looks at innovation lessons From the great recession

CHICAGO — The latest report in IRI’s “Recession-Proof Your Business”series takes a closer look at common themes among the most successful new CPG product launches and how they can be applied in the current environment. Consumers are spending less time in the store and are changing their working habits, which fuels more in-home consumption that had